Taartu

Client:  ;Taartu
Industry:  ;Booking & Appointment
Location:  ;Nairobi Kenya
Duration:  ;2 Weeks

The Problem

Taartu faced a dual challenge:
1. For Businesses: Low conversion of salon/spa owners signing up to list their services due to an unclear value proposition and a confusing onboarding pathway. They needed to quickly understand how Taartu would fill their calendars and streamline operations.
2. For Clients: Drop-offs in the booking funnel on the client-facing side. Users found it difficult to quickly find services, compare options, or complete bookings efficiently, leading to abandonment.

The Solution

We designed a two-pronged landing page strategy, focusing on clarity, specific benefits, and intuitive user flows for each audience:

1. Enhanced Search & Discovery: Introduced prominent, user-friendly search filters to help clients quickly find relevant salons/spas.
2. Optimized Service Display: Designed service listings for better readability, clearer pricing, and easier comparison between different providers.
3. Simplified Booking Flow: Reduced steps in the booking process, ensuring a smooth, intuitive path from selection to confirmation, with clear progress indicators.
4. Trust & Social Proof: Integrated visible ratings, reviews, and professional imagery to build confidence.

Achievements

Our strategic branding efforts provided Taartu with the foundational tools needed to confidently enter and compete in the salon booking market.

Key results:
Enhanced Brand Credibility
Improved Market Recognition
Optimized Digital Presence

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