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ashley.com

Client  ;Nova Cloud
Industry  ;Cloud Solutions
Location  ;Nairobi Kenya
Duration  ;2 Weeks

The Problem

NovaCloud Solutions, a new player in the competitive cloud services market, needed a distinct and credible brand identity to stand out. Their primary challenge was the absence of a professional visual presence, specifically a compelling logo and a consistent brand manual, which hindered their ability to attract enterprise clients and effectively communicate their secure, reliable, and scalable cloud offerings

The Solution

Our agency developed a comprehensive brand identity system for NovaCloud Solutions, designed to convey trustworthiness, innovation, and scalability from the ground up.

1. Strategic Logo Design: a modern, versatile logo that visually communicated security and fluidity, incorporating elements that subtly referenced cloud technology optimized for both digital and print applications.
2. Comprehensive Brand Manual: a detailed brand manual outlining every aspect of NovaCloud's visual identity including guidelines for logo usage, color palettes, typography (web and print), imagery style and tone of voice.
3. High-Converting Landing Page Design: We designed and developed a clean, user-centric landing page that seamlessly integrated the new brand identity. The page focused on clear value propositions, intuitive navigation, and strong calls-to-action, specifically tailored to convert potential enterprise clients.

Achievements

Our strategic branding efforts provided NovaCloud Solutions with the foundational tools needed to confidently enter and compete in the cloud services market.

1. Enhanced Brand Credibility
2. Improved Market Recognition
3. Stronger Sales Enablement
4. Optimized Digital Presence

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info@yetudesignlab.com

+254701922299

Jumuia Place II,
Lenana Rd, Kilimani.
Nairobi, Kenya.

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